Saturday, 27 June 2015

Marketing Tips and Innovative Ideas

We all have studied about marketing and innovation if not studied atleast we have seen them in our day to day life. In simple terms marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: product, price, place and promotional strategy. And the innovation means changing or creating more effective processes, products and ideas, and can increase the likelihood of a business succeeding. Businesses that innovate create more efficient work processes and have better productivity and performance. For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can be a catalyst for the growth and success of  business, and help  to adapt and grow in the marketplace.    
Being a rational consumer we all prefer those products which are cheap and have good quality. We all are also attracted by the product’s advertisement its posters ,its catchy slogans and dialogues etc., that is all how a company promotes  its product. the market is very competitive  , every company tries its best to promote its product ,satisfy the customers and lead the market. But  ! but wait its all not easy to win the heart of the customers  and rule the markets,because the race is not easy , in order to succeed you have to be the best among many brands and companies by you, you have to be smart enough.
This smartness and uniqueness can be achieved by many ways like selling the   price which gives you the profit and is affordable the middle class of the societies as it is the most affected class of people.  Also ,conduct a survey regarding to your product which help you in knowing  that what consumers want in your product,  is lacking behind,what is the current demand of the market ,how can be the innovation done to the existing product, or there is a need to invent new product. The people are on social media these days, so promoting   and advertising will surely help. Doing publicity from actors and actresses is a common practice.
At last I would like to end by saying that its not impossible to achieve something but yes its also not easy not to lead the market, so I hope that my following suggestions would surely help you .
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1 comment:

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